Marketing activities audit

The purpose of a marketing audit is to comprehensively analyze current marketing activities and identify areas requiring improvement. As part of our activities, we identify the strengths and weaknesses of the company, opportunities and threats in its environment, and we analyze what works well and what requires optimization, indicating new opportunities and directions for development.

Audyt działań marketingowych

Scope of a marketing audit

1. Marketing strategy analysis

  • Review of existing marketing strategy.
  • Assessment of marketing coherence with business goals.
  • Analysis of market segmentation and brand positioning.

2. Marketing activity analysis

  • Evaluation of the effectiveness of advertising campaigns in social media, Google Ads, SEO and mailings.
  • Analysis of marketing content (content marketing).
  • Review of other marketing activities and tools.

3. Distribution channel analysis:

  • Assessment of sales channel effectiveness.
  • Analysis of presence and activities in online and offline channels.

4. Competitive analysis

  • Identification of key competitors.
  • Analysis of competitive marketing activities.
  • Benchmarking.

5. Performance and ROI Analysis

  • Marketing ROI (Return on Investment) Assessment.
  • KPI Review.

6. Recommendations and action plan

  • Identification of key areas for improvement.
  • Development of detailed recommendations.
  • Preparation of an action plan for the next 12 months.

Benefits of conducting an audit

  • Increased effectiveness of marketing activities.
  • Better use of marketing budget.
  • Increased customer engagement and improved brand image.
  • Adaptation of marketing strategy to changing market conditions.
  • Increased competitiveness on the market.
Skontaktuj się z nami i ustal zakres audytu

Why choose JM Publicity

  • Experience and expertise: our team consists of experienced specialists from various fields of marketing with over 20 years of experience.
  • Individual approach: we adapt each audit to the specific needs and goals of the client.
  • Comprehensiveness: we offer a full range of services, from analysis to implementation of recommendations.

Wybrane realizacje

JM Publicity sp. z o.o.

Kierszek 4b
05-510 Konstancin-Jeziorna

KRS: 0000919071
NIP: 1231499649
REGON: 389838888

Email: kontakt@jmpublicity.pl

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