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SEO (Search Engine Optimization) is a dynamically developing field that continues to evolve in response to changes in search engine algorithms, technological advances, and changing user expectations. In 2024, we can expect several key changes that will affect SEO strategy. Here are the most important ones and how to prepare for them.
Artificial intelligence (AI) is playing an increasingly important role in SEO, especially in the context of search engine algorithms. Google has been using AI in its RankBrain algorithm for several years now, and in 2024, AI will be even more advanced and ubiquitous. RankBrain helps Google better understand user queries and provide more relevant search results.
How to Prepare?
To adapt to the growing role of AI, it is worth focusing on creating content that is valuable and answers user questions in a natural and understandable way. Content should be well-written, substantive, and engaging to attract both users and search engine algorithms.
Voice search is gaining popularity thanks to the growing number of devices with voice assistants such as Google Assistant, Alexa, and Siri. Users are increasingly using voice search, which is different from traditional text search.
How to prepare?
To optimize your site for voice search, it is worth focusing on long-tail keywords and questions that users are likely to ask. It is also worth creating content in the form of questions and answers that will be easy for voice assistants to understand.
Google has long placed great emphasis on user experience (UX). In 2024, Core Web Vitals, a set of metrics that assess the quality of a website’s UX, will become even more important. These metrics include aspects such as page load speed, interactivity, and visual stability.
How to prepare?
To improve UX and meet Core Web Vitals requirements, it is worth paying attention to the technical aspects of the website. Page load speed can be improved by optimizing images, using caching tools, and minimizing CSS and JavaScript files. It is also worth making sure that the website is responsive and looks good on different devices.
Local SEO is playing an increasingly important role, especially for small and medium-sized businesses. Users are increasingly looking for information about local businesses, and Google is adjusting its search results to better respond to such queries.
How to Prepare?
To optimize your website for local SEO, it is worth updating your Google My Business profile, adding local keywords to the content on the website, and collecting positive reviews from customers. It is also important to include full contact details and the company address on the website.
Google continues to emphasize the importance of E-A-T (Expertise, Authoritativeness, Trustworthiness) when assessing the quality of content. In 2024, E-A-T will continue to be a key factor influencing a page’s positioning in search results.
How to prepare?
To increase your page’s E-A-T, it is worth publishing content created by experts in the field, linking to credible sources, and keeping the information on the page up to date. It is also important to build authority by acquiring backlinks from reputable websites.
Social media is playing an increasingly important role in SEO. Although direct links from social media do not directly affect positioning, they do increase visibility and traffic to the site, which can indirectly affect SEO.
How to prepare?
To use the potential of social media, it is worth regularly publishing engaging content that will be shared by users. It is also worth integrating your site with social media profiles and encouraging users to share content.
SEO will continue to grow rapidly in 2024, and the key to success will be the ability to adapt to new trends and changes in search engine algorithms. Artificial intelligence, voice search, user experience, local SEO, E-A-T, and social media integration are just some of the areas worth paying attention to. Preparing for these changes by optimizing content, technical aspects of the site, and building authority and trust will be key to achieving SEO success in 2024.
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